It’s along the lines of “undocumented immigrant” or “insurrgent” or “progressive”.  You know, where you replace a word with another word to attempt to fool people into believing the item or thing is something else.

From Jawa Report we find out that

the Iranian President Ahmadinejad has ordered government and cultural bodies to use modified Persion words to replace foreign words that have crept into the language, such as “pizzas” which will now be known as “elastic loaves”, state media reported.

Wonder if I could order one, medium-sized “elastic loaf” Hawaiian combo? You know it has Canadian bacon and pineaples! Yeah, that’s what I want.

The Jawa Report: Iran Bans Pizza